So why would service appear to be very bitter? Probably we are still in a diseased state, and therefore we are not in the proper consciousness when we are rendering service. We may still be thinking that ultimately that fruit or the result of that service is meant to give me pleasure and because I don’t have immediate pleasure from the service, it’s bitter. But as long as we maintain that consciousness we will never be able to relish that truly sweet taste of devotional service.
July 27, 2010, Lithuania festival