Our institution is mainly for the devotees and as it is the custom in India, devotees are maintained by the general public, who are engaged in materialistic activities for sense gratification. But in this country it is not possible that the Brahmacaris or Sannyasis shall beg from door to door, as it is the custom in India. But at the same time we require some money for conducting our business of our society. Therefore the idea was that we may sell some pictures but so far I understand that even if we follow the principles of modern artists, still our pictures like Narada Muni, Panca-tattva, etc., will not have immediate prospective market. If there is actually any prospect for selling our pictures put up in this modern artistic way, then I have no objection for putting pictures in this way for selling them.
Letter to Jadurani, 13 April, 1968