Hearing the holy name includes hearing of the name’s glories. By hearing the name’s glories, we can gain a proper understanding of the holy name. If we don’t hear the name’s glories continuously, what understanding will we have when we go to chant it? Even if we were to continue chanting for a long time, our consciousness may not become purified. Without the right conception, we will not be able to maintain a proper attitude. Therefore, hearing of the holy name’s glories from the spiritual master is essential.
(Initiation - Kiev 11.15.2001)