A person who wants to be recognized for his humility does not have time to concentrate on chanting the holy name, and only a devotee who concentrates fully on the holy name, glorifying the Lord and feeling dependent upon Him can actually attract the Lord’s attention. Thus our desire to attract attention can be fulfilled by renouncing the desire to attract attention. Does that sound like a contradiction? The contradiction is resolved by focusing our desire to attract attention on attracting the attention of Krishna. That should be the goal of everything a devotee does.
(Sri Siksastaka- bhasya, Moscow 5.17.2001)