There are many reasons which make distribution of Krishna conscious literatures very important, and that is because it is pleasing to Prabhupada and it is beneficial for human society. But we should also see internally, for ourselves, some sense of importance for distributing Krishna conscious literature. It is important for us, because by pleasing Srila Prabhupada, by pleasing his followers and by pleasing the predecessor Acaryas, we also have a method by which we can please the Lord. And we also benefit. So, it is important for ourselves also that we take to this process.