Success may be perceived differently according to one’s mentality. One person may consider success the achievement of great wealth. Another may consider success the achievement of influence and position. Someone may consider success the achievement of liberation, and another may consider success as becoming free from sinful reaction. But real success means to achieve the topmost goal of human life, ecstatic love for the Supreme Personality of Godhead— something that is achieved by chanting the Lord’s holy name.
(LFD, Vol2, Glories of the Holy Name, Pg 75, 3rd paragraph)"