When the sun in the sky is reflected on water, its reflection is distorted. Similarly, the Lord’s holy name, when reflected on a materialistic conception, is distorted and is not the Lord’s real holy name. To know the true glories of the holy name, one has to hear of them in the association of devotees. Anyone who experiences Krishna’s personal darsana experiences unlimited ecstasy. The Vaisnava literature contains many examples of devotees receiving Krishna’s darsana, and they cannot contain their bliss. If the Lord and His name are non-different, and if we were chanting the pure holy name, we would be receiving Krishna’s darsana and feeling such ecstasy. If we are not experiencing the ecstasy of Krishna’s darsana, it stands to reason that we must not be chanting the pure holy name.
(LFD, Vol2, Glories of the Holy Name, Pg 78 and Pg 79)