Napoleon, Mussolini, Churchill - they all made so much propaganda - but the French, Italian, British, and German empires are all lost now. Our real propaganda is to chant the Hare Krishna Maha-mantra, and let the mass of people chant and dance with us. If this movie induces people to chant and dance it is O.K. If it aids our cause then it is welcome.
Letter to Jnanagamya, 27 January, 1976