A Vaisnava wants to serve the Lord and His devotees, and because he has that kind of mentality, others become eager to serve him. The real secret in getting others to assist is having this real Vaisnava mentality. Then others think, “Oh, just see, he is so kind towards us. He just wants to serve. How can I accept service from him? Let me do something to serve him! I am embarrassed to have to accept service from him. He is always trying to serve. He is always thinking of the welfare of others. He is never thinking of himself. Let me do something for him!” That is how a society of Vaisnavas grows very naturally and how loving exchanges become manifest. Cultivation of this consciousness is the responsibility of each and every one of us.
Caitanya Caritamrita Lectures Book, Adi Lila: 8.62 Kiev—May2, 2000, Pg 104