We have to be moving in the right direction if we actually want to utilize this life to its full potential. I’ve been speaking a lot these last several days about the Holy Name and how we should actually think of our own progress in life in relationship to the Holy Name. Because just as we say, Kṛṣṇa is the supreme goal of life, that means that the Holy Name is also the supreme goal of life, because Kṛṣṇa and the Holy Name are identical.
MKV, Vol 8- Pg 12, Our Progress in Life is Gauged by Our Chanting- May 01, 2001-Moscow