By advanced association, gradually what happens is that the secrets of the Holy Name of the Lord can become gradually revealed. One begins to think more seriously about his chanting of the Holy Name. He begins to think, “What am I trying to accomplish by this chanting?” The devotee who thinks like that will always have the impetus to chant his rounds every day, because he understands what the goal is. And he knows that, although he may be traversing slowly, at least he knows, he has a purpose for chanting
MKV, Vol 8- Pg 18-19, Our Progress in Life is Gauged by Our Chanting- May 01, 2001-Moscow