Krishna consciousness is more than a physical culture or a sociological movement, it is the culture of absorption. The whole point of Krishna consciousness is to absorb our mind. Krishna consciousness is also called bhakti-yoga. It means that we absorb our mind in Krishna through the process of bhakti or loving devotion.
MKV, Feb 2011, pg.18, Absorption is the essence of Krishna consciousness, Hartford, May 28, 2009