If by great fortune one comes in contact with devotional service, if one actually hears about the transcendental position of the Supreme, if one hears about his natural, eternal state of existence, if one hears about his connection with the Supreme by hearing about the name, form, qualities and activities of the Supreme personality of Godhead, then that same desire that is there, within the heart, becomes transformed from material to spiritual, simply by hearing. That is how the seed of bhakti is planted.
June 5, 2012 - Tiraspol