Now the thing is that we are opening new branches all over the world, and we require so many pictures in our temples so that people may come and see and be attracted by the beauty of Krishna. That is needed. The people today are fascinated by so much of the glimmering so-called beauty of the external energy, and there is necessity of seeing beautiful pictures of Krishna and His devotees and His Pastimes, in order to attract them to the spiritual process. So this is a great service.
Letter to Madhavi Lata dasi, March 19, 1969