Our tendency is that when we are chanting Hare Krishna, it is like background music in the store. We are more interested in what is on the shelf and the background music is simply there. For a person who has awakened some attraction for the Holy Name of the Lord, he actually begins to experience Krishna fully manifested Himself in His name. He sees Krishna as non-different from His name and experiences Krishna as non-different from His name.
October 19, 2008, Hartford, USA