Krsna says, bhoktaram yajna-tapasam sarva-loka-mahesvaram: [Bg. 5.29] "I am the proprietor, I am the enjoyer." This is the Krsna's position. He never falls down that position. Krsna is enjoyer. He keeps always that position. He never falls down. He never comes to the position of being enjoyed. That is not possible. If you want to bring Krsna on the position of being enjoyed, then you are defeated. Being enjoyed means keeping Krsna in front. I want to get some profit of sense gratification. That is our unnatural position. Krsna will never agree. Krsna will never agree. Krsna cannot be enjoyed. He is always enjoyer. He is always the proprietor. So krsna bhuliya jiva means when we forget this position of Krsna, that He is the Supreme Enjoyer, He is the supreme proprietor... This is called forgetfulness. As soon as I think that "I am enjoyer, I am proprietor," this is my fallen stage. Krsna bhuliya jiva bhoga vancha kare. Then japatiya dhare, maya, immediately maya captures.
Lecture on Bhagavad-gita 1.21-22, London, 18 July, 1973