So far the meaning of the word "cheating,'' there are only three things to be known, that Krishna is the Supreme Enjoyer, the Supreme Proprietor of everything, and the Supreme Friend of everyone, and we say that honesty is acting upon the knowledge of these three facts. So if one is always acting under these three facts, knowing Krishna to be the Supreme Proprietor, Enjoyer, and Friend, then he is truly honest, and if one is not acting in this knowledge, then he is always cheating or being dishonest. So if you apply this to your techniques for selling literature to persons in the Sankirtana party, then you will understand what is the meaning of the word "cheating.''
Letter to Bhakta dasa, 2 May, 1972