I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it.
Letter to Bali Mardan, 31 December, 1972