Devotees know that Krishna’s name is complete. If it is complete, it means that it is the source of all transcendental mellows. As Krishna is the reservoir of transcendental mellows, so His name is the reservoir of all mellows. Krishna’s name is never contaminated by material qualities. There is no question of Krishna’s name ever being in contact with maya. Krishna’s name is forever eternal and always free from matter.
(Sri Siksastaka-bhasya, Moscow 5.2.2001)