What does Krishna do for a purified devotee? He glorifies him. The devotee does not want glorification, but glorifying the devotees gives Krishna pleasure. He wants to show the world, “Just see the qualities of My devotees! I want the whole world to see their qualities. My devotees don’t want recognition but pure love!” Therefore, Krishna arranges for the world to recognize them. While the world recognizes the true qualities of the devotees, the devotees remain meek and humble. This is a principle of surrender.
(Unknown lecture source)