Sometimes a person does not try to project his image as opulent, good-looking, strong, or influential, but what about the pride that may follow such subjugation of false designations? We so easily become proud: “Just see, I have distanced myself from wealth, and bodily beauty.” We then begin to project the image of humble Vaishnavas, thinking that humility is a quality that will attract others to us. This is the trap of pride. A devotee does not try to project an image. Rather, he is naturally humble, never seeking personal recognition. He considers pride as poison. He is not interested in the false glorification coming from the material world.
(Sri Siksastaka- bhasya, Moscow 5.17.2001)