Just as we emphasize that book distribution is at the forefront of our preaching and that everyone in the temple must see themselves in relationship to the book distribution mission, so we should see that the fruit of book distribution is the attendance at the Sunday Feast. The Sunday Feast should become the vehicle to help people enter deeper into an understanding of loving exchanges between devotees. When the devotees experience loving exchanges, it becomes very inspiring for others.
(Sunday Feast Announcement Moscow, May 1995)