"One must be very responsible when making presentations to students or to non-devotees in general. We should be careful to not preach so heavily that it is too much for them to digest. I know many successful college preachers in the West who attracted many students to Krishna Conciousness by becoming their friend. In fact, I also developed a preaching strategy similar to this more than 20 years ago when I saw how successful Radhanath Swami was in attracting college students to become full-time devotees. First let them get some attraction to associating with devotees, learning about our basic philosphy, tasting Krishna prasadam, and everything else will natrually follow.
Collected Letters Written to Friends and Disciples Vol 4, Pg 14, 2nd Paragraph"