I am very pleased by the sacrifices made by those devotees who selflessly go out to the conditioned souls to induce them to take one of Srila Prabhupada's books. When I look and see how many thousands of people, whose lives have been changed from despair to hope by reading Srila Prabhupada's books, it makes me feel so proud of Srila Prabhupada, and so fortunate to have the opportunity to serve him. We must give as many people as possible this opportunity to have Srila Prabhupada's association.
Collected Letters: Volume 2, Preaching and Book Distribution.