Regarding our sankirtana party members dressing up as hippies in order to increase book distribution this is not a very good plan. I am instructing Bali Mardan Maharaja that this should be stopped, that we should not give anyone cause to call us hippies, but the devotees can dress up in respectable clothes like ladies and gentlemen in order to distribute my literatures under special circumstances, but even this program should not become widespread.
Letter to Rupanuga, 14 February, 1973