So far the sign is concerned, why should we make such an expenditure of so many thousands of dollars for a sign... what benefit shall we derive? Whether it will be beneficial or not? Everyone knows that it is Hare Krishna Centre so why should you spend some thousands of dollars? One thing, however, I can suggest. If we display there a new picture or painting of our Hare Krishna Movement regularly, very nicely painted. Also, you can have a book display, with pictures and paintings also. That will be good advertisement.
Letter to Ramesvara das Maharaja and Ranadhira das, 23 April, 1976