Those who have no taste of Krsna consciousness, they are trying to be happy by unnecessarily increasing the material demands because they have no other information. But as soon as one is engaged in devotional service of Krsna, paresanubhuti, he relishes some transcendental pleasure, and, as a result of that, this nonsensical pleasure becomes insignificant. That is the test.
Lecture on Srimad-Bhagavatam 1.5.12-13, New Vrindaban, June 11, 1969