Rickshaw has come in front of the nice motorcar, and the driver is asking that man who is drawing the rickshaw, "You rickshaw!" Means he is thinking, he is sitting in a nice motorcar, so he has become a motor, and the man who is drawing the rickshaw, he has become rickshaw. This is the position. Actually the man who is drawing the rickshaw, he is also human being. And the man who is sitting in a nice Rolls Royce car, he is also human being. But the rascal, because he is sitting on a Rolls Royce car, he is thinking, "I am a Rolls Royce, and he is rickshaw." This is material conception of life, that according to the body, we are becoming designated, not as the soul. Just try to understand this very good example. Because that poor fellow is drawing rickshaw, he has been taken as rickshaw. And because I am sitting in a Rolls Royce car, I am thinking, "I am Rolls Royce."
Lecture on Bhagavad-gita 2.14, London, 20 August, 1973