You should take it to heart as a guiding principle that somehow or other we always please Krishna by doing what is practical and necessary, according to time and place. Not that we should be whimsical. But one test is that all the devotees should be satisfied. They have given their lives to Krishna, so we should see they are always happy. Their service is voluntary. It is not that we can force anyone to do anything. If we do they will go away and that is a great loss. Everyone must be encouraged to do what he likes to do for Krishna, so if someone likes to do business for Krishna, let them make $1,000,000 for Krishna.
Letter to Hamsaduta, 20 November, 1971