If the Holy Name of the Lord is non-different than the Lord, then certainly one has a relationship with the Holy Name. Everything is there. Actually the goal that we should be looking for as we are making progress in Krsna consciousness, is how much attachment we’re actually developing towards the Holy Name of the Lord. This is the actual goal of our chanting!
MKV, Vol 8- Pg 15, Our Progress in Life is Gauged by Our Chanting- May 01, 2001-Moscow