Not that being free from Maya is the goal of striving, but that the serving is the goal of striving. Liberation is the constitutional position of the living entity, and that constitutional position is that the Lord is great and that the living entity is subordinate & servant of the Lord. So one should try to extricate himself from the clutches of Maya in order to regain his healthy, normal condition as the servant of Krishna, not just to get himself liberated. But once in this service, he is liberated already. Try to understand.
Letter to Mohanananda, 27 February, 1972