A devotee is prepared to give up selfishness. He is prepared to accept any inconvenience, even if it means his own suffering. He is prepared to accept that the selfless giving of Krishna consciousness is the highest form of worshiping the Lord. When we preach in this way, kicking out everything else, and when others experience our real love, they will want to reciprocate with Krishna.
Lectures from a disciple, Vol 1, p. 208, Kaunas, 9.20.1995