When gratitude is awakened then the impetus to call out Krsna's name with love becomes natural. I am so grateful that Krsna is accessible in His name and that any time I can call His name, under any circumstances, He will manifest. It is a simple realization, but to me it is the most profound, that Krsna, the Supreme Lord is so kind that He extends Himself to His devotees in such an accessible form.
Interview for Dhanurdhara's Swami book, "Japa Meditations, Contemplations on Entering the Holy Name"