Krsna Consciousness means full cooperation with Krsna, and Krsna means with all His entourage. We should always remember this. Just like when we speak of a tree, it includes the root, the trunk, the branches, the leaves, the flowers - everything. Therefore to love Krsna means to love Him along with all His Name, His fame, His qualities, His entourage, His abode, His devotees, etc.
Letter to Yamuna, 2 March, 1970