Krsna directly says how you can become devotee or dear to Krsna. Or, in other words, how you will be seen by Krsna. Krsna is seeing your activities, but especially, to take care of you... Krsna takes care. As soon as you become a devotee, immediately He takes care of you. Otherwise you are under the care of maya, this material energy.
Lecture on Bhagavad-gita 12.13-14, Bombay, May 12, 1974