Other major celebrations are Janmastami and Lord Caitanya's Abhirbhava on Phalguni Purnima. These are especially celebrated gorgeously at New Vrndavana and New Navadvipa respectively. For its lavish Rathayatras yearly for the last four years San Francisco is now commonly known as New Jagannatha Puri. We are gradually increasing the size of major festivals and eventually there will be twenty-four or two each month. The public response is always very encouraging.
Letter to Nevatiaji, 16 July, 1970