Our policy of Krishna Consciousness is very nice. We are offering people good family life with faithful wives in Krishna Consciousness. Similarly, able husbands in Krishna Consciousness so that the younger generation will be happy to have nice home, nice wife, nice food, nice dress, nice philosophy of life, nice culture and ultimately, nice Krishna. So this movement is the nicest of all other movements. Simply the ministers should be ready, intelligent, honest, and sincere. Then surely the Krishna Consciousness movement will be accepted by all considerate men and women.
Letter to Gurudasa, December 24, 1968