Unless one actually appreciates the great value of the Holy Name of the Lord, one actually could waste one's whole life and not actually achieve the actual fruit of love of Godhead, which is the ultimate goal of this chanting. Certainly there is always benefit for one who chants the Holy Name of the Lord, but one who understands the great value of the Holy Name of the Lord, who wants to achieve nothing less than to achieve pure love of Godhead, he will always try very hard to be careful to avoid all offenses in chanting the Holy Name of the Lord.
March 14, 2002, Mayapur