Regarding moving with Sankirtana Party, as Kirtanananda Maharaja is doing now, it will be another impetus for pushing forward our mission. Please do this business very nicely. Caitanya Mahaprabhu also did like that and He presented Himself as a merchant in Krsna Consciousness selling the transcendental commodity in exchange of eagerness of the people. If people simply become faithful to the understanding of Krsna Consciousness, that will be the price for our transcendental commodity, Hare Krsna Mantra.
Letter to Rupanuga, March 29, 1970