The subject matter of BTG should be very grave. It should not be made a joking, comical literature. The subject matter is that everyone should know who is Krishna. So present it in philosophical way but with simple language. The next subject matter is our relationship with Krishna. Then how we fulfill our life's ambition in Krishna Consciousness. So all these subject matters should be made understandable by the people in general, but we should be very grave in our presentation.
Letter to Satsvarupa, 27 July, 1971