I am encouraged to hear from you that Melbourne Temple is even better than Sydney Temple, so I must surely come there to see it. Go on like this, transcendental rivalry, just like San Francisco and Los Angeles, this pleases me very much. But it is not that we are envious! No, material envy is not like that. Even the gopis, they were envious of one another, in a transcendental sense. They were thinking, Oh, she has attracted Krishna more than me, that is very nice, she has given Him more pleasure than me, now let me try more to please Him. That is the process, how to improve in Krishna Consciousness.
Letter to Upendra, 22 December, 1971