One has to hear the glories of the Holy Name of the Lord, and one who actually hears the glories of the Holy Name will not remain indifferent. The more You hear the glories, the more you realize what a great valuable jewel you have in your possession and the more you will be careful how you deal with that valuable jewel. You will not use it for washing your clothes, you won’t use it for a weight on your net and you will not use it for playing ball. One who understands the real value of the Holy Name, will aspire for one thing only, to achieve the ripened fruit which the Holy Name can deliver, which is pure love for Krishna.
April 3, 2004, Doneck - Meeting with disciples