Without bhakti, every living entity must be subjected to force. That is what it means to be in the material world. The living entities are forced to struggle for their existence. Whether subtle or gross, the governments are forcing their citizens, the parents are forcing their children, the husbands are forcing their wives, the employers are forcing their employees, etc., etc.. However, bhakti cannot be forced. It must be awakened by hearing.
April 25, 1996, Letter