I have chanted one round upon these beads, and I am pleased to accept you as my disciple. Your initiated name is Yadavananda, which means He who gives pleasure to the Yadu dynasty. This is Krishna, and you are Yadavananda das, the servant of Yadavananda. Except for persons who are in Krishna Consciousness, everyone is to one degree or another the servant of Maya, or illusion. The purpose of our society for Krishna Consciousness is to train people in the science of breaking their servitorship to maya and re-establishing their relationship with Krishna as His loving servitor.
Letter to Yadavananda, 2 December, 1969