We have to do things now very dexterously, simply we have to see that in our book there is no spelling or grammatical mistake. We do not mind for any good style, our style is Hare Krishna, but, still, we should not present a shabby thing. Although Krishna literatures are so nice that, even if they are presented in broken and irregular ways, such literatures are welcomed, read and respected by bona fide devotees.
Letter to Satsvarupa, January 9, 1970
That is a fact, this plan of Sankirtana is the only way, the only way for our success. Sankirtana, Love Feast and selling BTG, they are our primary engagements and next Temple worship. Temple worship is needed for the inner section. In the beginning, Sankirtana is more important for drawing the attention of the people in general. Last night, I went to see our men chanting in Hollywood Boulevard, and I saw it was so fine and satisfactory.
Letter to Sudama, January 8, 1970
I was very pleased to hear your report of our cow protection program, and I had part of your letter read aloud to a group of devotees how you have one cow who will be giving 70-80 pounds a day. The cow is so wonderful and valuable in society. But you should also use the bulls by engaging them in tilling the ground. People may call this the primitive way but it is very practical for engaging the bulls - have them work in cart loading, transporting, etc.
Letter to Kirtanananda Maharaja, January 7, 1974
I have considered this matter of record distribution and have decided that it should be immediately stopped. It has simply caused havoc. It should be stopped everywhere. The stress must be on books, nothing else needs to be sold. If someone hears a record, he will not understand anything of our philosophy. He will simply enjoy it as sense gratification. But if he gets a book and reads even one page, then he may very likely be induced to take part in our movement. These records are not important. My books are important. You should make arrangement to distribute them in as much quantity as possible.
Letter to Hamsaduta das, January 6, 1975
Everything should be done co-operatively. "Our'' and "your's'' are material conceptions and have no place in our Krishna Consciousness movement. If the members of our movement are unable to co-operate it will be very difficult to spread the mission of Lord Caitanya.
Letter to Satsvarupa Maharaja, Nellore, January 5, 1976
One mistake of judgment often made by the neophyte devotees is that any time there is some disturbance or some difficulty they are considering that the conditions or the external circumstances under which the difficulty took place are the cause of the difficulty itself. That is not the fact. In this material world there is always some difficulty, no matter in this situation or that situation. Therefore simply by changing my status of occupation or my status of life, that will not help anything. Because the real fact is that if there is any difficulty with others, that is my lack of Krsna consciousness, not theirs. Is this clear? Krsna says that His dearest devotee is one who does not put others into difficulty, in fact, who puts no one other into difficulty.
Letter to Madhukara, January 4, 1973
The new Sixth Canto Bhagavatams are very nice. Yes, actually they are worshipable Deities. Be careful that our books do not appear like Bible printing. Sometimes the Christians also put gold guilding on their books, but people are adverse to purchasing Bibles. Neither our books should be given free, there must be some renumeration, otherwise it will be like Bible selling.
Letter to Ramesvara Prabhu, January 3, 1976
Of course, for doing business with businessmen you have to lie business. Just like Krishna Himself, the Supreme Personality of Godhead, sometimes He also had to also fabricate something in emergency situations. Although He made promise not to interfere in the Battle of Kuruksetra, He was forced to break His promise just to save His pure devotee. So there is no prohibition one shall never tell lie, because for business of carrying our propaganda work sometimes it may be necessary. Krishna Consciousness means practical living, not something utopian or idealistic and vague. We simply do the needful, whatever pleases Krishna most, that's all.
Letter to Yajnesvara, January 2, 1972
I am especially glad to note that everyone is feeling so much enthusiasm to work very hard in this preaching mission. That enthusiasm must be maintained under all circumstance. That is our price for entering into Krsna's kingdom. And maya is always trying to take away our enthusiasm to serve Krsna, because without enthusiasm everything else is finished.
Letter to Dhananjaya, December 31, 1972
I am very encouraged by the reports of the tremendous success of your TV and radio programs. As much as possible try to increase our preaching programs by using all the mass media which are available. We are modern day Vaisnavas and we must preach vigorously using all the means available.
Letter to Rupanuga, December 30, 1971